May 29, 2024

Marov Business

Business Blog

Interacting with potential customers of a company that has one and a million customers: Reply for agencies

2 min read

Modern data technology does not distinguish between the volume of information processed. It can work equally effectively with minimal volumes of customers and many millions of customers.

The scaling of business and the rapid growth of specific services and products, the critical need for certain varieties of services demonstrate recent events: the breakdown of supply chains, spikes in production and sales of certain product groups during a pandemic. Effective interaction with potential and regular customers, proactive work and formation of quality lists of buyers and counterparties helps to create an automated system of lead generation. You can see such systems at, which presents one of the best developments in this direction. And the most important advantage of such and similar systems is a comprehensive approach to lead generation and sales outreach. Let’s try to break down the important advantages, which usually escape from simple reviews of such systems and are not always obvious.

One control node: all forces in the battle for the customer

Automated lead generation marketing solutions allow you to effectively fight the competition. Such methods of processing and communicating with customers can simultaneously and efficiently, according to pre-calibrated templates or algorithms, handle several parallel data streams:

  • email – sending out offers, receiving order processing, forming an invoice, evaluating a customer’s position in a reply letter, and so on;
  • communication and receipt of information through social networks, business and industrial networks;
  • calling and transmitting audio information;
  • customer market segmentation by clear parameters, including animation of the customer list, etc.

Systems like create full-fledged databases with important and accurate data, valuable to the company, that can reach an unlimited number of customers.

Growing with your business: scaling organically

Working with clients on the phone or in person is a good strategy for VIP clients. But for mass consumers, this level of interaction is not only too costly, but it’s also not necessary. In this case, digital lead generation and control solutions may be the most appropriate.

In this case, the efficiency and quality of information processing of automated lead generation systems does not depend on how many customers are in the system and its interaction list – one customer, a few dozen customers, hundreds of thousands of users or millions of owners of goods/services.

Optionally, such systems can quickly build capacity and scale with expanding demand and business needs. Because they are built as flexible and efficiently growing options for processing and shaping offerings. This is the main difference between the digital economy and the “analog” economy, which is based on limited information resources.