It can be challenging to launch a brand-new product to the market. Though you may have spent so much time and resources developing it to ensure its quality, it won’t be a success if you don’t have the right marketing strategy to promote it. One way to help catapult your new offering to success is by sending out a well-designed multimedia mailer to your target consumers.
This article showcases how this unique tool can help you make your product launch a triumphant one.
What Is A Multimedia Mailer?
Mailers are printed materials that are sent out to specific audiences. It’s a rather wide-ranging term that comprises letters and bills, among others. Multimedia mailers are a type of mailers integrated with visuals, including video content.
A video mailer features an LCD screen where potential clients or customers can watch your video on demand by the recipient. Its customizability can be applied to the different components/aspects of the mailer, including:
The video content that will be loaded on the display
The size of the screen
The memory capacity of the mailer (it can range from about 250MB to even 2GB).
The number of control buttons
The print and finishing of the mailer (it can be glossy or matte)
The Benefits of Sending Multimedia Mailers
Are you launching a new product? Here’s why it pays to invest in multimedia mailers.
They target very specific audiences. Audience research is a fundamental step in any business endeavor. If you’re unveiling a new product, you must first identify — Who is it for? Which demographic is more likely to purchase it? By knowing this, you can more effectively identify the recipients of your mailers. The great thing about video mailers is that they’re sent directly to the doorsteps of your target audience.
They are simply unique. The very design of multimedia mailers makes them a sure standout amid the bunch of papers in your audience’s mailbox. This uniqueness can prevent your recipient from ignoring the mailer and prompt them to check out what’s inside.
They offer a tangible connection. Though we’re living in the digital age, businesses can’t ignore the fact that physical marketing tools still make a world of difference. If you send video mailers, you help spark a connection in a more tangible, memorable way. And it can pique their curiosity about what your new product is all about.
They post a higher response rate. Research shows that a video mailer can help businesses see a 66% increase in their response rate. To make the most of this benefit, be sure to include all important details about your new product in your mailer — from its benefits to a compelling call to action and the information they need to contact you and buy your offering.
They show how you value your consumers. A multimedia mailer is an elaborately assembled marketing piece. With the help of an experienced supplier, you can produce them cost-effectively and make your recipients feel highly valued. And that feeling is something you need to elicit if you want them to avail of your newly launched product.
Aside from https://mediafast.com/video-box/ multimedia mailer, we also do multimedia brochure at MediaFast.
Are you launching a new product? Get in touch with our team at MediaFast and learn how our multimedia brochure or https://mediafast.com/video-box/ multimedia mailer can help you succeed.