May 21, 2022

Marov Business

Business Blog

How to Confidently Allow Mobile Messaging in Your Regulated Firm

2 min read

Although many enterprises don’t acknowledge the adaptation of business messaging solutions, the recent widespread of deadly virus sends them into a situation where the adaptation of consumer-grade messaging apps is crucial. While enterprise messaging platforms may jeopardize their users’ information, its demand has stimulated its service providers to create a secure system to enable businesses and employees to obtain and secure private information while allowing them to communicate effectively.

When it comes to business communications, having a secure business messaging solution is vital. This will allow you to decrease response times and increase productivity. However, several factors to consider when choosing a business messaging solution. It should integrate well with popular platforms such as Gmail, WhatsApp, and Facebook Messenger. It should also support multi-factor authorization and military-grade encryption. Ultimately, you want a solution that complies with regulations and standards.

On the other hand, TCPA (the federal law that governs electronic communications) requires businesses to obtain consent from customers before using their personal information for marketing or other purposes. To collect consent, companies must include a link to a consent form on their website, email, or mobile app or through text-in keyword requests. The TCPA is a vital issue for business owners, as it places the significant risk on privacy and marketing. 

One of the essential steps in SMS compliance is establishing an easy-to-unsubscribe process. The process should be as simple as possible so that customers can quickly and easily unsubscribe from your text messages. Another aspect of SMS compliance concerns the content of the messages. 

Increasingly, firms are adopting mobile messaging to communicate with clients. Although risk-averse firms prohibit texts from employees, this practice has become unsustainable in today’s mobile work environment. In addition to restricting advisors’ ability to communicate with their clients, it also limits the effectiveness of the firm’s marketing efforts. This guide offers practical steps to implement a text-messaging policy and strategy that will minimize the firm’s risk and maximize your firm’s brand.

Are you wondering how to allow mobile messaging in your regulated firm confidently? If so, feel free to explore more about WeChat risk assessment and MiFID voice recording with the infographic we have from TeleMessage. 

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