May 29, 2023

Marov Business

Business Blog

Website Design for the Best Google Ads ROI

3 min read

Google ads have gained much popularity in recent years. It’s a marketing strategy that helps you increase website traffic and gives you a better chance to convert visitors into clients. However, google ads are expensive, and you’ll need to work on ways to maximize the returns. One of the crucial ways is to have a perfect website design. 

Here’s a delve into website design for the best Google ads ROI 

  1. Optimize your website

You must optimize your website if you want the best google ads ROI. You’ll be able to get more viewers and improve the success rate of your marketing campaign. You can reach out to Fanatically Digital, their marketing experts, for ad campaigns that will help you get the best ROI.

  1. Use a responsive website

Different google ads viewers use various devices, such as laptops, desktops, computers and primarily mobile phones. Each appliance has its specific operating system and coding language. If you want the best Google ads ROI, you should ensure that the website design allows people to access information using any device. You’ll have increased your scope for potential customers and viewers. 

  1. A strong call-to-action 

Without an effective website design, you won’t utilize the benefits of google ads. You must ensure you have a robust and straightforward call to action that compels viewers to reach out to you. Ensure the call-to-action is through various mediums to make it flexible and accommodates different viewers. You can also include your contact information, such as an address, business hours or contact and email address.

  1. Faster load time 

Your website loading speed plays a crucial role in the level of Google ads ROI. Viewers will be happy to spend more time and view your brand when the load time is minimal. Again, a higher load time will increase your search engine rankings which is a great way to get better returns. You can improve the loading speed by using the right website design features. Use light content and make it captivating.

  1. Better user experience 

A responsive website design will enhance the user experience. Ensure the website design is easy to navigate to allow viewers to explore and spend more time on your website and learn more about you. You’ll be able to attain the purpose of the google ads and boost your sales. 

Also, user-friendliness is a search engine ranking factor. Your website will have better rankings which will increase ads views and ROI.

  1. Automate your high-performing ads  

Automating your ads will save you time while increasing your conversion rates. It would be best if you used the traffic volume of your keywords and specific seasonal factor to decide the ads you will automate. 

  1. Use the right keyword 

The right keyword will help you filter your Google Ad campaign to eliminate irrelevant targets. Google will stop triggering your ads when people search queries to ensure your ad is only shown to your target and relevant viewers. Keywords will help avoid incurring irrelevant clicks or traffic that will never convent, increasing your ROI. 

Wrapping up 

Google is an excellent digital way to promote and expand your business. Many online clients are influenced by the ads to buy. But since it’s an investment, you need to calculate and work towards increasing the returns. As a significant component, the above website design ideas will help you get the best Google Ads ROI.