July 23, 2024

Marov Business

Business Blog

Why SMS Reminders Are More Effective Than Emails

3 min read

In today’s fast-paced world, it’s easy to get sidetracked and forget important appointments or events. For this reason, many businesses are turning to SMS reminders as a way to keep their customers on track. These reminders are becoming increasingly popular due to their effectiveness and reliability compared to traditional email reminders. 

Text reminders have a higher open rate and response rate than email reminders. According to Mitto, a leading omnichannel solutions provider, the open rate of SMS messages is 98%, compared to email’s 20%. Additionally, SMS messages have a 209% higher response rate than phone, email, or messages sent via Facebook Messenger, making them an ideal channel for time-sensitive communication. 

One reason for SMS reminders’ high response rate is the instant delivery of the message. Unlike emails, text reminders are delivered directly to the recipient’s phone, providing an instant notification. This makes these reminders more likely to be seen and acted upon in a timely manner. 

Moreover, these reminders can be personalized, which can be crucial for certain types of reminders. For example, a reminder about a medical appointment can be personalized when delivered via SMS, as it can include the patient’s name, the appointment time, and any specific instructions. This personalization can help the patient feel more valued and vital, leading to higher satisfaction and engagement. 

Another advantage of SMS reminders is their simplicity. Text messages are short and to the point, making them easy to read and understand. In contrast, emails can be long and cluttered, leading to confusion and decreased engagement. With short reminders, businesses can provide a clear message with a specific call to action, such as “confirm your appointment” or “click this link to complete your order.” 

Reminders can be sent using an SMS gateway, an application programming interface, or a bulk SMS provider. These providers offer the ability to send SMS campaigns to a large number of recipients, making it easy for businesses to stay in touch with their customers. 

When using reminders through an SMS API or otherwise, it’s essential to follow best practices to ensure their effectiveness. Mitto recommends sending reminders at the right time, using clear language, and providing a clear call to action. Additionally, businesses should ensure that their reminders are compliant with local regulations and they shouldn’t send too many messages, to avoid spamming their clients. 

Furthermore, SMS reminders can help companies save time and resources. With text reminders, businesses can automate their reminder system and reduce the need for manual follow-ups or phone calls. This can save time for both the business and the customer, as it eliminates the need for “phone tag” or email exchanges. 

Finally, text reminders can help businesses improve their overall customer experience. By providing timely and personalized reminders, companies can show their clients they care about their time and value their business, leading to increased customer loyalty and positive word-of-mouth marketing. With the right strategy and approach, SMS reminders can be a powerful tool for businesses looking to improve communication and engagement with customers. 

SMS reminders are a more effective communication channel than email reminders for businesses. With higher open and response rates, personalization, simplicity, and instant delivery, SMS reminders can help businesses keep their customers on track and engaged.